About Us

H. J. Pfaff Motors Inc. is committed to providing the highest levels of customer service through our unsurpassed knowledge of the Audi vehicles we sell and service.

Our staff of automotive professionals takes pride in representing the Audi brand and is well versed in the innovative design, advanced technology, and superior performance that the brand represents. By offering complimentary car washes on Saturdays, Motus Audi loaner vehicles for our service clients, and exclusive valet options, we continue to redefine excellent customer service.

High quality engineering is at the center of a totally fulfilling Audi driving experience. At H. J. Pfaff Motors Inc., we strive to offer a customer experience at the same high level. Whether you are looking for a new or pre-owned vehicle, need parts or service, or would like information on Audi products and services, please call or email us for prompt attention.

Audi customers expect superior performance without compromise. At H. J. Pfaff Motors Inc. we look forward to exceeding those expectations.

H.J Pfaff Audi is proud to be part of the Newmarket/Aurora community.

We are proud supporters of the following initiatives:

  • Proud members of the Newmarket Chamber of Commerce
  • Southlake Regional Health Centre Foundation Gala
  • Southlake Regional Health Centre Foundation - Run for Southlake
  • Supporter of the SPCA

Message from the President


During the past 50 years, we've grown as an automotive retailer and we have our customers to thank for it. We don't take our past or future for granted and we strive to be better every day. As the business changes, our goals evolve along with it, so your feedback is very important to us. As a company, we are passionate about our business and we want you to feel the same passion.


Please let us know how we're doing as we value your feedback.


E-mail Christopher directly: chris.pfaff@pfaffauto.com